New data from Barb indicates the proportion of UK households with access to a subscription streaming (SVOD) service has declined for a third consecutive quarter, falling below two-thirds for the first time in two years. This plateauing marks the end of an incredible run of sustained growth, from 20% in Q1 2015 (the first quarter of available data) to a high of 68.5% in Q1 2022.
The UK SVOD plateau
The UK SVOD plateau
The UK SVOD plateau
New data from Barb indicates the proportion of UK households with access to a subscription streaming (SVOD) service has declined for a third consecutive quarter, falling below two-thirds for the first time in two years. This plateauing marks the end of an incredible run of sustained growth, from 20% in Q1 2015 (the first quarter of available data) to a high of 68.5% in Q1 2022.